We've run the world's contact centers since 1994

AI agents that get the work done.

They answer, verify, collect and resolve on the Avaya, Cisco or Genesys you already run — built with you, run by your team.

Book a 30-minute strategy session

A contact-center floor where AI voicebot cards show calls completed — payment collected, appointment rescheduled — while a smart-handoff card routes a high-value case to the one agent in focus

Trusted by

The model

Automate the routine 80%. Elevate your people for the 20%.

Not one bot — a team of AI agents, each with its own tools, sharing one brain and the live conversation.

 Customer conversation  resolved 

AI QA Agent — watches every stageScores 100% of interactions against your rubric — autonomous calls and human-handled alike.

Observes all ↓

1 · AI handles itAutonomous — no agent

AI Voicebot Agent

runs the call end-to-end

Tools

Verify IDLook up accountTake paymentSchedule

2 · Smart handoffAn agent, behind the scenes

Orchestration Agent

preps everything before the human

Tools

SummarizeQuery systemsTrigger actionsRoute

3 · Human + AI AssistYour agent, supercharged

Human Agent

handles the valuable 20%

…with a team of AI agents

AI Assist Agent — suggest reply · compliance · lookup

Summary Agent — live recap & wrap-up

Shared Knowledge Base · Conversation Context · Business Rules Every agent reads & writes the same brain — so nothing is repeated, and every answer is grounded in your policy.

Hero use case · AI Collections

An AI that collects — compliantly — at scale.

Let the AI run the call, or supercharge your agent on it — compliance guardrails on both.

AutoCall — fully autonomous

Design the agent once; it runs the whole overdue call — verifies identity by phone + DOB, states the balance, works escalating objection logic, gets a commitment. You build it and you own it.

primas · agent builder

Primas voicebot builder — Credit Card Overdue agent flow and prompt

AutoDialer — agent + AI Assist

For complex, high-value cases your agent takes the call with real-time AI Assist — the exact numbers, the policy-grounded reason, and compliance guardrails on every line.

primas · agent assist

primas · campaigns · Credit Card Overdue (DPD 31-60)

Primas collections campaign — Credit Card Overdue DPD 31-60

…and it runs at scale — 780 of 3,361 accounts worked, 100% pickup, "Promise to Pay" tracked per customer.

See exactly how it works

The real platform, on a real contact center — not a concept.

The full walkthrough: a voicebot resolving a call, the smart handoff, and live Agent Assist — the actual product at work.

primas · ai demo — how it works

One platform

Collections is one motion. The platform runs your whole contact center.

Inbound self-service

Voicebot, chatbot & Visual IVR resolve routine requests 24/7 — then hand off cleanly.

Agent Assist

Real-time answers, compliance warnings and process guidance during live conversations.

AI Outbound

Autonomous voicebots for verification, payment reminders, surveys and collections.

AI Quality Assurance

Score 100% of calls, chats and emails against your own rubric — not a 2% sample.

AI Knowledge Base

Accurate, policy-compliant answers grounded in your business rules — not generic web text.

Reporting

Ask your data questions in plain language; pre-built operational dashboards.

AI Quality Assurance

Score 100% of conversations — not a 2% sample.

Every call, chat and email graded against your own rubric — so you see where you lose points, and which calls need coaching.

primas qa · score & ops

primas qa · call detail

Left: every call scored — avg score, pass rate, 12-week trends. Right: drill into any call — the rubric scorecard and the annotated transcript, confirm or override.

Proven on real contact centers

Built by integrators who've run contact centers for thirty years.

Four stories — regulated, high-stakes, all on infrastructure the customer already ran.

Banking

3 wksfrom contract to delivery

The callback that holds your place in line.

A US regional bank — FreedomQ callback beside their Avaya CM: ten queues, nothing else touched.

Read the case study →

Government · public sector

2 moto live, FedRAMP & StateRAMP

A secure voicebot, compliant from day one.

A US government department, on Azure Government.

Read the case study →

Insurance

98call flow modules, three caller populations

One voicebot. Three lines of business.

A major US supplemental insurance carrier — policyholders, coordinators and agents on one platform, zero cloud migration.

Read the case study →

Healthcare

4×faster custom delivery, 7-year partnership

Seven years as a health system’s innovation arm.

A leading US academic health system — the ecosystem around the Avaya core they kept, deep in Epic EHR.

Read the case study →

See all case studies →

On your stack · no lock-in · compliant

You pick the AI models — and where your data lives.

Your telephony

Connects to what you already run — no rip-and-replace.

Your AI models — swap freely

Every layer is swappable — commercial APIs, or Primas’s own models running fully on-prem.

Language (LLM)

Speech-to-text (STT)

Voice (TTS)

Is this for you?

We know our lane — and we'll tell you straight.

Primas is for you if…

You run a real contact center on Avaya, Cisco, Genesys or Vicidial
You can't — or won't — rip out what already works
You're in a regulated space and data can't leave your network
You want a partner who builds it with you, and you own the result

Probably not, if…

You're starting fresh on a modern cloud stack
You want a self-serve, plug-in SaaS bot you wire up alone
You're looking to replace your whole workforce with AI

If that's you, there are great cloud voicebots out there. Primas is for the contact centers that can't start over — and shouldn't have to.

Questions

What operators ask us first

Will this replace my agents?

No. AI takes the repetitive 80% on its own; your people are elevated to the high-value 20% and supercharged with real-time AI Assist. You replace the grunt work, not your team.

Does it run on my existing Avaya, Cisco or Genesys?

Yes. We add the AI layer on top of your current telephony via SIPREC, CTI and SIP — no rip-and-replace, and you keep your core infrastructure.

Is it one platform or a stack of separate tools?

One platform. Voicebot, smart handoff, agent assist, outbound and QA all share full context — no integration gaps, no repeated information.

Is it secure and compliant?

Yes. On-premise deployment keeps sensitive data inside your network, with support for HIPAA, PCI DSS, FedRAMP and StateRAMP.

How fast can we go live?

A phased path: a working app on your test data first, then live on real calls, then scale across agents and use cases.

See AI agents running on your contact center.

A 30-minute strategy session, no obligation. We review your existing Avaya, Cisco or Genesys setup and map an AI roadmap to your operation.

Book your session

AI agents that get the work done.

Automate the routine 80%. Elevate your people for the 20%.