About Primas

We've run
contact centers
since 1994.

Primas is a contact-center solution provider and system integrator. We build modern capabilities — today, AI — into the systems enterprises already run, and we stay beside the teams who run them.

100+
customers
4
countries
30+ yrs
in contact centers
Two Primas engineers working side by side at a desk with a classic desk phone beside a modern laptop

The short version

Thirty years inside other people's phone systems.

One job, for thirty years: integrate what's next into the contact centers enterprises already run — without breaking what works. The technology kept changing. The job never did.

'90s

PBX & CTI

The chart on the agent's screen before the phone finished ringing.

'00s

IVR & speech

Touch-tone menus learned to listen.

'10s

Omnichannel

Chat, SMS and email joined the queue beside voice.

now

AI agents

Working inside the same systems — answering, resolving, assisting.

How we work

The same three rules, every engagement.

Enhance, don't replace

Your infrastructure stays.

We integrate modern capabilities — omnichannel, AI — into the systems you already run, without the cost and risk of replacing core infrastructure.

An extension of your team

We act like your people, not a vendor.

Custom solutions, built with your team in the room — and a partner who's still there in year seven, not gone after go-live.

You own what we build

Ownership is the deliverable.

Trained admins, flows your own people configure, systems that live on your stack. We build the next thing — not a dependency.

The proof

100+ customers across four countries. The shortest story took three weeks — the longest is still running in year seven.

Read the case studies →

Leadership

The people who answer for the work.

Mike Mastro

Mike Mastro

President
LinkedIn
Khoan Nguyen

Khoan Nguyen

Managing Director
LinkedIn

Partners & platforms

The ecosystems we build in.

Some of these partnerships go back to the nineties.

Avaya Cisco Genesys Microsoft Nuance Intel Nortel Networks Siemens

Where we are

Two home bases, four countries.

Headquartered in California, engineering in Ho Chi Minh City, with a presence in Thailand.

United States · HQ

Huntington Beach, California

6822 Bar Harbor Ln
Huntington Beach, CA 92648-2602
(+1) 888-477-4627

Vietnam · Engineering

Ho Chi Minh City

148 Huy Can, Gia Hoa Residential Area
Phuoc Long, Ho Chi Minh City
(+84) 28-7300-4979

Thirty years in. Ready for your floor.

A 30-minute strategy session, no obligation. Tell us your stack and your worst call type — we'll map where to start.

Book a 30-minute strategy session

Talk To Our Experts

Schedule your free, personalised demo at a date and time that works for you