End Hold Music Forever.
Convert Your Call Queue into a Conversation.

Smart SMS In Queue transforms frustrating wait times into productive, text-based interactions. Reduce abandonment, boost satisfaction, and empower your agents before they even pick up the phone.

Our Customers

Join the growing list of businesses that partner with Primas.

The "Hold" Button is Costing You More Than You Think

Every second a customer spends listening to repetitive music is a second their frustration grows. The modern customer doesn't wait. They abandon.

High Abandonment Rates

Up to 60% of callers hang up after just 60 seconds of hold time. That's leads, sales, and loyal customers walking out the door.

Damaged Brand Perception

"Hold music" has become synonymous with poor service. Is that the first impression you want to make?

Wasted Agent Time

When a customer finally connects, they're frustrated. The first 2 minutes of the call are spent just calming them down, not solving their problem.

Lost Revenue

Every abandoned call is a potential lost sale or unresolved issue that could escalate. The cost of waiting is immense.

Introducing Smart SMS In Queue: The Virtual Hold Revolution.

What if your customers could do something while they wait? Instead of a passive, frustrating experience, give them an active, empowering one. Smart SMS In Queue invites callers to a secure text conversation the moment they enter the queue.

They can resolve simple issues, provide information, or request a callback—all without ever speaking to an agent.

How It Works

From Frustration to Resolution in 4 Simple Steps.

More Than Just a Text

It's a Smarter Call Center.

Intelligent Call
Triage

Automatically categorize calls and route them to the correct department. Reduce average handle time by up to 40%.

Proactive Information Capture

Collect account numbers, order IDs, or a brief description of the issue before the call. Your agents can start solving problems from "hello."

"Keep My Place"
Callbacks

Offer a guaranteed callback instead of waiting. This single feature can slash your call abandonment rate in half.

Self-Service
Automation

Resolve common queries like "What are your hours?" or "Where's my package?" instantly via text, freeing up your agents for high-value tasks.

Real-Time Analytics Dashboard

Gain insights into queue volume, peak times, most common text-based queries, and customer satisfaction scores. Make data-driven decisions.

Enterprise-Grade
Security

All data is encrypted and transmitted securely. Ensure compliance with GDPR, HIPAA, and other industry regulations.

Loved by Forward-Thinking Companies.

Don't just take our word for it. Here's what our customers have to say about working with Primas.

"We were struggling with a 35% abandonment rate during peak hours. After implementing Smart SMS In Queue, that number dropped to under 10%. Our CSAT scores have never been higher. It's a game-changer."

Sarah

Head of Customer Experience

"Our agents were burned out from dealing with frustrated callers. Now, they get a full summary of the customer's issue before they even connect. It has completely transformed the morale of our support team."

David

Call Center Manager

"I hate waiting on hold. The fact that my insurance company could text me to get my claim started while I waited was incredible. I was done in 5 minutes without ever talking to anyone!"

Maria

Call Center Manager

The Product That Accelerates