Primas Selected for Membership in Avaya DevConnect Program

 Joins network of companies transforming customer engagement with solutions that leverage the capabilities of Avaya’s leading Cloud Communications portfolios.

LOS ANGELES — Primas Group today announced it has been selected by Avaya, a global leader in solutions that enhance and simplify communications and collaboration, for membership as a Technology Partner in the Avaya DevConnect program. Avaya delivers open, converged, and innovative solutions for contact centers and unified communications that create exceptional communications experiences for customers and employees.

As a Value-Added ISV (Independent Software Vendor) of 29 years, Primas Group helps customers customize their Avaya solutions with advanced customer experience workflows and pre-packaged self-service automation enhancements.  As a DevConnect Technology Partner, Primas Group expects to deliver innovative digital and hyper-personalized experiences within the healthcare and broader markets, extending the reach of contact center agents while combining new technologies with advanced AI to provide more intelligent digital interactions and automation.

The Primas innovation team is creating patient experience workflows that were not possible before and are completely redesigning traditional customer interactions.

“Membership in the DevConnect program allows us to continue our world-class interoperability with Avaya solutions both in the cloud and on-prem, while maintaining our easy deployment.” said John Orton, SVP, Primas Group

“Technology partners like Primas Group are supercharging innovation without disrupting existing infrastructures, providing a smooth transition path to the future,” said Eric Rossman, Vice President, Strategic Alliances and Technology Partners, Avaya.

The Avaya DevConnect program is an integral network of Avaya experts, partners, developers, and customers. This unique global collaborative is exceptionally positioned to deliver the next-gen customer and employee experiences businesses need through Avaya’s Cloud Communications Portfolio, including the Avaya Experience Platform. The DevConnect program promotes the development, compliance-testing, and co-marketing of innovative third-party solutions that are compatible with standards-based Avaya solutions. Member organizations have expertise in a broad range of capabilities – spanning collaboration, management, analytics, reporting, and communications-enabled business process applications – helping joint customers extend the value of their collaboration and contact center investments and accelerate the speed at which their organization delivers true value to the bottom line. 

The program currently includes thousands of software and hardware developer companies, integrators, service providers, and customers. Members have created a broad array of innovative solutions tested for Avaya compliance, including natural language speech recognition applications, mobile and emergency notification services, specialized computer telephony integration and reporting capabilities, and applications tailored for specific vertical industries.

Avaya provides companies with a wide range of technical education, access, and support for many of its platforms and interfaces through the DevConnect, often at no cost to registered members. Technology Partners receive additional benefits in terms of in-depth, joint compliance testing activities and co-marketing support, based on their alignment with Avaya strategy and value offered to Avaya customers.  DevConnect Technology Partners, like Primas Group, must meet rigorous criteria for customer satisfaction, product support, business operations, marketing, and sales.

Membership information and a listing of solutions developed and tested under the DevConnect program are available at

About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya. Avaya is shaping the future of customer experiences, with innovation and partnerships that deliver game-changing business benefits. Our communications solutions power immersive, personalized, and memorable customer experiences to help organizations achieve their strategic ambitions and desired outcomes. Together, we are committed to helping grow your business by delivering Experiences That Matter. Learn more at

About Primas Group

Focused on customer experience excellence, Primas Group offers comprehensive solutions that enhance the performance of contact and call centers around the globe. Our packaged products are tailored to meet our clients’ individual needs and can be customized to accommodate any business requirement. We provide industry-leading expertise in self-service technologies, artificial intelligence (AI), analytics, and process automation. Our team of experts is dedicated to delivering innovative and cutting-edge solutions that help our customers maximize the value of their customer interactions while reducing costs and improving efficiency. With offices in the US, Vietnam and Thailand, Primas Group is a global leader in revolutionizing customer journeys with advanced development capabilities across all industries.

Tags: Avaya, channel partners, communications solutions, devconnect, developers, resellers

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