Contact-center integrators since 1994

We've run the world's contact centers for 30 years.
Now we put AI agents to work inside yours.

AI agents that get the work done — answer, verify, collect, resolve — on the Avaya, Cisco or Genesys you already run. No rip-and-replace. Custom-built. You own it.

Book a 30-minute strategy session

100+ customers · 4 countries · on-prem & compliant

▲ The AI agents we put to work — inside yours

VoicebotAgent AssistAI CollectionsAI OutboundAI QA

Primas AI · added on top · you own it ↓

The contact center you already run

Trusted by leading enterprises across the globe

The model

Automate the routine 80%. Elevate your people for the 20%.

It's not one bot — it's a team of AI agents, each with its own tools, all sharing one knowledge base and the live conversation. They get the work done across the whole call.

 Customer conversation  resolved 

AI QA Agent — watches every stageScores 100% of interactions against your rubric — autonomous calls and human-handled alike.

Observes all ↓

1 · AI handles itAutonomous — no agent

AI Voicebot Agent

runs the call end-to-end

Tools

Verify IDLook up accountTake paymentSchedule

2 · Smart handoffAn agent, behind the scenes

Orchestration Agent

preps everything before the human

Tools

SummarizeQuery systemsTrigger actionsRoute

3 · Human + AI AssistYour agent, supercharged

Human Agent

handles the valuable 20%

…with a team of AI agents

AI Assist Agent — suggest reply · compliance · lookup

Summary Agent — live recap & wrap-up

Shared Knowledge Base · Conversation Context · Business RulesEvery agent reads & writes the same brain — so nothing is repeated, and every answer is grounded in your policy.

Hero use case · AI Collections

An AI that collects — compliantly — at scale.

Two modes, one platform: let the AI run the call, or supercharge your agent on it. Both with compliance guardrails built in.

AutoCall — fully autonomous

Design the agent once; it runs the whole overdue call — verifies identity by phone + DOB, states the balance, works escalating objection logic, gets a commitment. You build it and you own it.

primas · agent builder

AutoDialer — agent + AI Assist

For complex, high-value cases your agent takes the call with real-time AI Assist — the exact numbers, the policy-grounded reason, and compliance guardrails on every line.

primas · agent assist

primas · campaigns · Credit Card Overdue (DPD 31-60)

…and it runs at scale — 780 of 3,361 accounts worked, 100% pickup, "Promise to Pay" tracked per customer.

See exactly how it works

The real platform, on a real contact center — not a concept.

Watch the full walkthrough: the AI voicebot resolving a call, the smart handoff, and live Agent Assist. This is the ground truth — the actual product, not a mockup.

primas · ai demo — how it works

One platform

Collections is one motion. The platform runs your whole contact center.

Inbound self-service

Voicebot, chatbot & Visual IVR resolve routine requests 24/7 — then hand off cleanly.

Agent Assist

Real-time answers, compliance warnings and process guidance during live conversations.

AI Outbound

Autonomous voicebots for verification, payment reminders, surveys and collections.

AI Quality Assurance

Score 100% of calls, chats and emails against your own rubric — not a 2% sample.

AI Knowledge Base

Accurate, policy-compliant answers grounded in your business rules — not generic web text.

Reporting

Ask your data questions in plain language; pre-built operational dashboards.

AI Quality Assurance

Score 100% of conversations — not a 2% sample.

Every call, chat and email graded against your own rubric — then rolled up so you see where you're losing points and which calls need coaching.

primas qa · score & ops

primas qa · call detail

Left: every call scored — avg score, pass rate, 12-week trends. Right: drill into any call — the rubric scorecard and the annotated transcript, confirm or override.

Proven on real contact centers

Built by integrators, not a startup chasing the hype.

Two published case studies — regulated, high-stakes, on infrastructure they already ran.

Government · public sector

A FedRAMP & StateRAMP voicebot — live in 2 months.

For a US government department: a secure voicebot on Azure Gov automating 1,000+ orders a month at 2× faster time-to-value — full compliance delivered in a two-month timeline.

Read the case study →

Healthcare

AI on an existing Avaya contact center — HIPAA-certified.

For a nationwide US medical center: Primas CX Suite — AI Agent Assist, AI IVR and post-call survey — added to their existing Avaya infrastructure. HIPAA-certified, 75% faster delivery, 20% lower TCO.

Read the case study →

See all case studies →

On your stack · no lock-in · compliant

You pick the AI models — and where your data lives.

Works with your telephony

Added on top via SIPREC / CTI / SIP — no rip-and-replace.

Model-agnostic

Swap the engine freely — no AI lock-in, at every layer.

LLM

STT

TTS

Compliant & on-prem

Keep sensitive data inside your network.

Is this for you?

We know our lane — and we'll tell you straight.

Primas is for you if…

You run a real contact center on Avaya, Cisco, Genesys or Vicidial
You can't — or won't — rip out what already works
You're in a regulated space and data can't leave your network
You want a partner who builds it with you, and you own the result

Probably not, if…

You're starting fresh on a modern cloud stack
You want a self-serve, plug-in SaaS bot you wire up alone
You're looking to replace your whole workforce with AI

If that's you, there are great cloud voicebots out there. Primas is for the contact centers that can't start over — and shouldn't have to.

Questions

What operators ask us first

Will this replace my agents?

No. AI takes the repetitive 80% on its own; your people are elevated to the high-value 20% and supercharged with real-time AI Assist. You replace the grunt work, not your team.

Does it run on my existing Avaya, Cisco or Genesys?

Yes. We add the AI layer on top of your current telephony via SIPREC, CTI and SIP — no rip-and-replace, and you keep your core infrastructure.

Is it one platform or a stack of separate tools?

One platform. Voicebot, smart handoff, agent assist, outbound and QA all share full context — no integration gaps, no repeated information.

Is it secure and compliant?

Yes. On-premise deployment keeps sensitive data inside your network, with support for HIPAA, PCI DSS, FedRAMP and StateRAMP.

How fast can we go live?

A phased path: a working app on your test data first, then live on real calls, then scale across agents and use cases.

See AI agents running on your contact center.

A 30-minute strategy session, no obligation. We review your existing Avaya, Cisco or Genesys setup and map an AI roadmap to your operation.

Book your session

We've run the world's contact centers for 30 years.
Now we put AI agents to work inside yours.

Automate the routine 80%. Elevate your people for the 20%.