Partners

Your customers'
AI upgrade.
Your revenue.

For nearly thirty years Primas has built beside the resellers, integrators and providers who own the customer relationship — white-label when the deal needs it.

Book a 30-minute strategy session

A partner and a Primas engineer sketching one system diagram on a whiteboard together

Why partner with Primas

Your accounts get AI. You keep the accounts.

Modernize your installed base

No rip-and-replace conversation.

AI and omnichannel built into the Avaya, Cisco and Genesys systems your customers already run — the upgrade sells because nothing gets thrown away.

Keep the relationship

You stay the prime.

We work behind you — white-label where the deal needs it. Your name on the proposal, your customer's next upgrade still yours.

Revenue without the R&D

Custom builds, hard-dollar returns.

Deliver the applications your customers keep asking for — without hiring an AI engineering team to build them.

How we work together

Four steps, one joint win.

01

Consultation

We scope the opportunity with you — your customer's stack, their worst call types.

02

Solution design

Tailored to the infrastructure your customer already runs.

03

Joint implementation

We build. You stay in front of the customer.

04

Ongoing support

We stay behind you — year one through year seven.

It already works this way

One of the four case studies on this site — a US regional bank's callback line — came through a partner exactly like you.

Read the banking story →

Platforms & alliances

The ecosystems we build in.

Avaya Cisco Genesys Microsoft Nuance Intel Black Box Conversys

Bring us your toughest account.

A 30-minute conversation, no obligation. Tell us about the customer you want to keep — we'll map what a joint win looks like.

Book a 30-minute strategy session

Talk To Our Experts

Schedule your free, personalised demo at a date and time that works for you